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SEARCH ENGINE OPTIMIZATION

 Search engine optimization is the process of improving website so that it shows first on SERP.The better our SEO the more users see our website when they search online, and at the end of the day we achieve our business goal with the help of SEO 

                                          WHY SEO IS IMPORTANT?

SEO is crucial part of business development because when user search some queries related to our business and if our website is not showing on top of the search engine then we cannot grow our business until and unless we are on top of the SERP. Therefore, it is very important to rank our website on search engines to bring organic traffic to our website.       

                                           HOW DOES SEO WORK?

Search engines like Google uses some special algorithms like panda,penguin,hummingbird,etc to check the website .If our website has good keywords, better content,relevance,mobile friendliness and page speed then only our website will be considered by google bots.Crawlers or bots will visit our website and once they visited, they check all the things of website and then they index and rank our page at top if it satisfies the users intent.

                                                TYPES OF SEO

1.ON PAGE SEO:

This is what we do on our website.It includes some imprtant points like                                         

  • Using the right keywords
  • writing seo friendly content
  • usage of proper heading tags
  • adding alt text to images
  • creating easy to read urls       

    2. Off-Page SEO

    This means improving your website by getting links from other websites. These links are called backlinks.

    Backlinks work like recommendations. If many good websites link to you, Google thinks your site is trustworthy.

    Ways to get backlinks:

    • Guest blogging

    • Sharing on social media

    • Collaborating with other websites

    • Getting listed in online directories

    3. Technical SEO

    This involves the backend of your website. It helps search engines easily access and understand your content.

    It includes:

    • Fast loading speed

    • Mobile responsiveness

    • SSL certificate (HTTPS)

    • Clean website structure

    • XML sitemap

    Even though it's called “technical,” many platforms like WordPress make it easier with plugins.

    Keywords: The Heart of SEO

    Keywords are the words people type in search engines. For example, “how to make pizza at home” is a keyword.

    Your goal is to find what people are searching for and include those keywords naturally in your content.

    Tip: Use free tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic to find popular keywords.

    SEO is a Long-Term Game

    SEO is not magic. It doesn’t give instant results like paid ads. But it brings free and long-term traffic.

    With good SEO:

    • You don’t need to spend money on ads every month.

    • You get regular visitors to your site.

    • You build trust and authority online.

    Best SEO Practices (Do’s and Don’ts)

    ✅ Do:

    • Create useful, original content

    • Use keywords wisely

    • Make your site fast and mobile-friendly

    • Keep updating old content

    • Use alt text for images

    ❌ Don’t:

    • Stuff too many keywords

    • Copy content from other sites

    • Buy bad backlinks

    • Ignore your website’s speed

    Conclusion

    SEO may sound technical at first, but it's just about making your website better for users and search engines. If your site is helpful, easy to use, and trustworthy, Google will naturally rank it higher.

    Start by learning the basics of SEO. Then apply it step by step on your website or blog. Over time, you’ll see better visibility, more traffic, and more success.

    Remember, good SEO is like planting a tree. It takes time, but once it grows, it gives you fruits for a long time.



                                       

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